L37, short for Ltres7, is a globally conscious movement in the fashion industry that is to be worn by anyone who has been through a struggle of any form. This clothing line is recognized and respected as a powerful brand, showing its potential from the simplest, classiest, to the flashiest designs and messages. From the words and graphics, to each thread, L37 holds great joy in the quality that is expressed within. More than L37 complimenting a person’s swag, more than our exclusive colours, L37 has a powerful meaning behind it...

L represents Loyalty
3 and 7 are Holy Numbers
7 represents completion, meaning the perfect end
Ltres7 or L37 therefore stands for ‘Triple Loyalty to the End’

The crown on top of the 3 and 7 represents Royalty, as L37 draws out each individual’s Royal characteristics. True Loyalty is Royalty! This is a characteristic that is honoured by L37.

Loyalty is a strong trait that is respected by almost everyone. It is also one of the most popular tattoos. Many people, however, are misguided. They don’t understand that Loyalty is a characteristic of God and only God. There is no loyalty in the devils game. It may seem like the devil is loyal and has their back, but the devils loyalty is counterfeit and only for his selfish purposes. He will have your back until you are no longer an asset and then he switches back to the snake he is.

In our community the graveyards are expanding and prison is a part of life as we know it. Youth today are on the battlefield. The pressure is on the youth of this generation. L37 recognizes that youth are fighting a spiritual battle that is misunderstood by many.

L37 believes, the bigger the calling, the bigger the trials and adversities.Because of this, the devil places hopelessness, bondage and untimely death on today’s youth to keep them from walking in the purpose that God ordained for their lives. While used as a platform to teach, L37 is about a journey of real life issues. It tells a story while focusing on hope and motivation. L37 also gives individuals the ammunition to fight the battles they face daily.

Anyone who has ever lost a love one, seen death before their eyes, dodged a bullet, done prison time, been in a car accident, survived or fighting an illness, experienced betrayal or enemies, felt like they were losing it, been oppressed in any way shape or form, faced depression or simply wanted to give up, all in all, anyone who has been through a battle of any form, can relate to the concept of L37. Those who fall in this category are recognized by L37 as warriors and we not only target warriors, but we boldly salute them! It is our honour to clothe, with the greatest of detail and care, the soldiers and warriors of today, big or small.

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L37 recognizes that while misunderstood, youth are on a battlefield. The enemy is rampant and looking for blood! However, there’s no sense in knowing the truth without a solution.

• Understanding that you are on a spiritual battlefield is the first step.
• Back in the day when people went to battle, they put on their armour.
• Putting on the spiritual armour is the second step.

How do you put on the armour?
By reading this scripture and visioning it in your head.

When you’re in a battle/fight, you take blows and give blows. The armour protects you from the blows of the enemy. The word of God is your weapon to give blows. You will never stop having battles in life, the key is to learn how to fight. Learning how to fight in the spiritual is where the power is because whatever happens in the physical realm, happens in the spirit realm first.



“For we do not wrestle against flesh and blood, but against principalities, against powers, against the rulers of the darkness of this age, against spiritual hosts of wickedness in the heavenly places”

This means your fight is not the person. You’re fight is the spirit behind the person! You draw out your weapon by locating a scripture and slaughter the enemy by speaking it. Draw out your weapon and slaughter your enemy! Warriors on the battlefield have a weapon. Back in the days they used swords. Today we use guns.

You are a warrior!
Draw out you weapon, your gun, sword... whatever
You do this by locating a scripture...
You bust the grains by speaking it!

Those grains kill the demons... the enemy that is coming against you in the spirit realm. Remember whatever happens in the natural, happens in the spiritual first. There’s no sense in fighting things on earth without fighting it spiritually first. The fight is daily. Learn to fight and bust your grains daily! L37 stresses the importance on putting on the armour of God daily.

You will find this scripture on the inside of all L37 apparel!

A portion of each sale will go towards Think 2wice, a non-profit organization that works with youth and young adults between the ages of 10-15 and 16-35 who are either, gang influenced, involved in the legal system or reside in one of the high priority neighbourhoods.

Think 2wice works from a strengths based approach. They assist youth in recognizing their personal gifts and talents. Think 2wice believes each individual is born with unique gifts despite their circumstances. Think 2wice instills motivation and hope in individuals who were deemed hopeless. They encourage individuals to stop and think twice before making decisions that will negatively affect their lives and the lives of others.

The uniqueness of this program is that they mix spirituality with the ‘streets’ and communicate with youth in their language. Think 2wice runs programming with youth and young adults in jails and prisons through visits as well as correspondence. They also provide individuals who are incarcerated with reading materials. Think 2wice also offers an aftercare program where they assist individuals in reintegrating into society. Each individual receives a care pack which includes a variety of items.